Effective April 1, 2022, Sojitz G Auto Philippines (SGAP) welcomes its new President and Chief Executive Officer, Mr. Yugo Kiyofuji, who succeeds Mr. Yosuke Nishi, who started Geely off back in 2019.
During Nishi’s tenure as president and CEO, Geely was able to net a total of 6,104 unit sales in 2021, the brand’s best year. Versus its 2020 sales, the brand was able to improve its figures by 183 percent with only three models in the lineup. March 2022 marked Geel’ys 10,000th accumulated sales milestone. In just two years, and eight months, Geely achieved so much even winning an AutoDeal award for its Coolray, making it one of the fasted growing marques in the country.
Kiyofuji succeeds Nishi and has around 20 years of automotive industry experience after being with other OEM and automotive-related companies in various overseas markets such as the Middle East, Latin America, and Australia.
Meanwhile, Mr. Kazuki Sugino will assume the Chief Administrative Officer role in order to strengthen the quality of operation through SGAP. Mr. Sugino had an executive role in Sojitz Headquarters and various companies including other automotive distributors in the Philippines for five years.
Geely Philippines welcomes its new president and CEO, Yugo Kiyofuji
Along with a new Chief Administrative Officer, Geely Philippines aims to be one of the top brands in the country.
Earl Lee on Apr 05, 2022You are here:HomeLatest StoriesNewsGeely Philippines welcomes its new president and CEO, Yugo Kiyofuji
Effective April 1, 2022, Sojitz G Auto Philippines (SGAP) welcomes its new President and Chief Executive Officer, Mr. Yugo Kiyofuji, who succeeds Mr. Yosuke Nishi, who started Geely off back in 2019.
During Nishi’s tenure as president and CEO, Geely was able to net a total of 6,104 unit sales in 2021, the brand’s best year. Versus its 2020 sales, the brand was able to improve its figures by 183 percent with only three models in the lineup. March 2022 marked Geel’ys 10,000th accumulated sales milestone. In just two years, and eight months, Geely achieved so much even winning an AutoDeal award for its Coolray, making it one of the fasted growing marques in the country.
Kiyofuji succeeds Nishi and has around 20 years of automotive industry experience after being with other OEM and automotive-related companies in various overseas markets such as the Middle East, Latin America, and Australia.
Meanwhile, Mr. Kazuki Sugino will assume the Chief Administrative Officer role in order to strengthen the quality of operation through SGAP. Mr. Sugino had an executive role in Sojitz Headquarters and various companies including other automotive distributors in the Philippines for five years.
“I am very grateful for the customers and business partners who accepted and supported the Geely brand up to now that enabled us to become top 10 automotive brand within a short period of time. Our role is to take SGAP to the next level and become one of the top passenger vehicle brands by 2025, strengthening our dealer network as well as exceeding the customer expectation. I am very much excited to take on the challenges ahead and committed to leave no stones unturned to achieve our mid-term goal.”
Yugo Kiyofuji
President and CEO, Sojitz G Auto Philippines
A turnover ceremony was held on April 4, 2022, and with the change in leadership, SGAP is confident that it will be able to take on the challenge of constant growth and continue its rapid sales increase as well as improving quality service to its customers.
Related Articles
Geely reaffirms its commitment to service amidst social media stormMeet the Ji Yue 01, Geely’s latest crossover EVGeely GX3 Pro is now in the Philippines—Starting at just P778,000Geely Philippines Set to Unveil GX3 Pro: Starting at Just P778,000Renault Group and Geely forge partnership to collaborate on internal combustion and hybrid tech development
Latest News
- New Hongqi EVs score 5 stars in Euro NCAP crash tests / NewsShaynah Miranda · Oct 10, 2025Hongqi E-HS7 and E-H7 get 5-star Euro NCAP safety rating after passing crash, water, fire, and weight tests.
- BYD extends aid to earthquake-affected communities in Cebu / NewsJerome Tresvalles · Oct 10, 2025BYD and Ayala Foundation team up to deliver relief and power aid to earthquake-hit communities across Cebu.
- All-new Mitsubishi Destinator wins Gold ahead of possible PH debut / NewsShaynah Miranda · Oct 09, 2025Mitsubishi Destinator wins Gold at the 2025 VMARK Vietnam Design Awards and could soon be launched here.
Popular Articles
- Cheapest cars under P700,000 in the PhilippinesJerome Tresvalles · Sep 02, 2024
- First car or next car, the Ford EcoSport is a tough package to beatJun 18, 2021
- Car Maintenance checklist and guide – here’s everything you need to knowEarl Lee · Jan 12, 2021
- Most fuel efficient family cars in the PhilippinesBryan Aaron Rivera · Nov 27, 2020
- 2021 Geely Okavango — Everything you need to knowJoey Deriquito · Nov 19, 2020
- Family cars in the Philippines with the biggest trunksSep 20, 2023
- Head to head: Toyota Rush vs. Suzuki XL7Joey Deriquito · Oct 28, 2020
- Why oil changes are important for your carEarl Lee · Nov 10, 2020
- 2021 Kia Stonic — What you need to know about itJoey Deriquito · Oct 16, 2020
- Top 7 tips for buying a used car in the PhilippinesJoey Deriquito · Nov 26, 2020
