Sony has been dabbling in electric vehicle (EV) concepts for a while, but the ideas have so far not resulted in a concrete production plan. That will likely change soon, as the electronics giant is looking to partner with fellow Japanese company Honda Motor.
Related: Honda showcases its new EV lineup for the Chinese market
While no deals have been inked yet, both parties have reportedly signed a memorandum of understanding (MOE) that forms their intent to enter a joint venture (JV). The new JV will involve the creation of a new, yet-unnamed company that could launch its first all-electric car as soon as 2025.
Sony’s purpose is to ‘fill the world with emotion through the power of creativity and technology. Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment and adaptability.
Sony and Honda to launch a new electric vehicle in 2025
The two Japanese giants reportedly intend to form a new company soon.
Autodeal on Mar 07, 2022You are here:HomeLatest StoriesNewsSony and Honda to launch a new electric vehicle in 2025
Sony has been dabbling in electric vehicle (EV) concepts for a while, but the ideas have so far not resulted in a concrete production plan. That will likely change soon, as the electronics giant is looking to partner with fellow Japanese company Honda Motor.
Related: Honda showcases its new EV lineup for the Chinese market
While no deals have been inked yet, both parties have reportedly signed a memorandum of understanding (MOE) that forms their intent to enter a joint venture (JV). The new JV will involve the creation of a new, yet-unnamed company that could launch its first all-electric car as soon as 2025.
Sony’s purpose is to ‘fill the world with emotion through the power of creativity and technology. Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment and adaptability.
Kenichiro Yoshia
CEO, Sony
Sony will now lean on Honda’s manufacturing might as the world’s current 9th-largest automaker by market capitalization. The new company will handle design, development, and sales, while Sony will be at work on a brand new mobility service platform.
Honda’s extensive experience in vehicle production and marketing combined with Sony’s mastery of electronics and entertainment, the new company could be a formidable force in the future of mobility.
Sony has already given us a glimpse of what it envisions for the future. In CES 2020 and 2022, respectively, the company unveiled its Vision-S and Vision S-02 concepts. It is currently unclear how the new JV with Honda will affect these designs, but it at least shows that Sony won’t be starting from scratch in terms of EV design and development.
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